About the author Targets Chapter 1: Good is the Enemy of Great Disciplined people Chapter 2: Level 5 Leadership Chapter 3: First Who, Then What Disciplined thoughts Chapter 4: Confront the Brutal Facts (Yet Never Lose Faith) Chapter 5: The Hedgehog Concept (Simplicity Within the Three Circles) Disciplined action Chapter 8: The Flywheel and the Doom Loop Chapter 9: From Good to Great to Built to Last Discussion Untitled